Macs, Java, software development, IT related books and things I do for a living.
Marketing and programmers
Peter’s blog pointed me to a entry by Seth Godin about how marketing and programmers usually bite eachother and why it is important to guard against certain default behaviours.
To support the point made by Peter I’d like to suggest a book I’ve read: Don’t make me think. This book is a good illustration on how proper design helps to commit marketing, users, management and your own team. Ok, it is focussed on web design, but isn’t design one of the most important factors when it comes to gaining commitment? When it looks pretty people automatically think it’s good.
| Print article | This entry was posted by Jeroen on June 27, 2006 10:24 at 10:24, and is filed under Random thoughts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |